We Meet Again!

I am drawn to greeting cards like other gals are drawn to purses and shoes. I love them. Greeting cards are one of life’s simple pleasures for me. I’ve talked about this before. With about 98% of my belongings in storage, I kept out a small box of greeting cards. Some are blank inside and some are for specific occasions, but before packing away all my stuff, I picked out a few favorites to have available. I just love greeting cards. They’re my thing.

Years ago – I’d say about six or eight years ago – Hallmark had a section called Fresh Ink cards. I loved these cards. Several friends and I were Fresh Ink snobs and would always get them for each other. Sometimes I would buy certain cards just because I loved them so much and I’ve been known to hold them for years until I find the perfect recipient for that particular card. They’re the greatest. I still have about five or six in a box that I’ve held on to for years. The Hallmark Corporation had a lapse in judgment and discontinued Fresh Ink cards several years ago. I can’t describe how much this disappointed me and a few of my friends. The disappearance of them from the store shelves made my little stash extra valuable. These cards are stationery gold, I tell you.

Fast forward to today. I went to Hallmark to buy a sympathy card. Sympathy cards are the worst, on account of the pain and loss associated with them, and I’m feeling extra sensitive these last couple of days, so I was reading sympathy cards and fighting off tears, willing myself not to lose it in the Hallmark store. After I found the best card to fit my needs, I proceeded to the funny cards. It was necessary. As I read the cards and laughed at a few, I thought to myself how I wished they still had a Fresh Ink section. The Shoebox Greetings are great, but they’re no comparison to Fresh Ink – you know, except for the one I noticed that started as a Fresh Ink card and has now been recycled as a Shoebox Greeting. (I’m looking at you, Stephanie, who likes corn on the cob.)

I moved on to the boxed card section which offers the best bang for your buck and makes my budget focused heart sing. I could have purchased at least three boxes, but I picked my favorite and started toward the check-out. But wait!

Insert Hallelujah chorus here!


Instant smile! I must have looked at at least twenty-five of these cards. I picked out a few in advance of some birthdays coming up. I could have bought more and more, but I made myself stop. They’re back. They’re back! No need to get greedy right now. My aforementioned budget still exists.

As I checked out, I told the cashier how excited I was that the Fresh Ink section was back and how they are my favorite cards ever! I asked, “Didn’t they go away for a while?” She said they did and that they (I assume she meant corporate) don’t always listen to them (the employees), but when enough people speak up or when surveys are done, sometimes changes are made. So, GLOW-ry! Fresh Ink has returned! Welcome back, my old friend!


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